Why It’s Important to Deadlift: Strength, Functionality, and Longevity Explained If you could only choose one exercise to build strength, improve posture, support fat loss, and enhance daily movement, it would be hard to beat the deadlift. At our training studio in Chiswick, this simple but powerful lift is a staple in most programs — not just because it builds muscle and boosts strength, but because it supports a healthier, more functional body in everyday life. In this guid